About us

Martina Waterman is a Certified Canine Coat Esthetician, and with almost 20 years experience in the Dog Grooming industry,  working at the highest standard of coat care.

Over the years, a consistent frustration emerged, some products either stripped the coat in pursuit of cleanliness, or prioritised gentleness at the expense of results. Neither reflected the level of care that professional grooming demands.

This collection was created to resolve that.

Developed through years of hands-on work, each formula is designed with a precise understanding of coat, skin, and behaviour. Backed by formal training, with a Canine Coat Esthetician certification and qualifications in Canine Behaviour and Canine Nutrition, the approach is both practical and considered.

The result is a system that cleans effectively, supports the integrity of the coat, and leaves a finish that is refined, balanced, and consistent.

Every product is used daily within a working grooming environment. Nothing is released without meeting that standard.

This is not trend-led grooming.
It is a more deliberate approach to coat care.

— Martina Waterman