{"title":"Dog Shampoos \u0026 Conditioners","description":"\u003cp\u003eEverything you need to cleanse and condition your dog's coat. From nourishing everyday shampoos to smoothing conditioners, our range is designed for all coat types.\u003c\/p\u003e","products":[{"product_id":"nourish-dog-shampoo-500ml","title":"Nourish Dog Shampoo 500ml","description":"\u003cp\u003eNourish is a professional-grade conditioning shampoo for dogs with dry or sensitive skin. Expertly formulated to restore hydration, strengthen coat integrity, and support long-term skin health — without heavy coating or residue. This shampoo is great for home washing of your dog as it will leave their skin and coat soft and nourished.\u003c\/p\u003e\n\u003cp\u003eThis shampoo is for \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003edry coats\u003c\/li\u003e\n\u003cli\u003emoisture support\u003c\/li\u003e\n\u003cli\u003ecoat softness\u003c\/li\u003e\n\u003cli\u003ecompromised texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBuilt on a balanced cleansing system, it removes build-up while maintaining essential moisture. Conditioning agents and Pro-Vitamin B5 work together to improve coat strength and resilience, leaving a clean, weightless finish with every wash.\u003c\/p\u003e\n\u003cp\u003eLightly fragranced for an understated finish, considerate of sensitive skin. The perfect everyday shampoo for dogs who deserve more.\u003c\/p\u003e\n\u003cp\u003eParticularly suited to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong flowing coats\u003c\/li\u003e\n\u003cli\u003eSilky coats\u003c\/li\u003e\n\u003cli\u003eFurnished coats\u003c\/li\u003e\n\u003cli\u003eFine - textured coats\u003c\/li\u003e\n\u003cli\u003eDry or fragile coats\u003c\/li\u003e\n\u003cli\u003eDrop Coats\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCoat Goals\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003esoftness\u003c\/li\u003e\n\u003cli\u003ehydration support\u003c\/li\u003e\n\u003cli\u003emanageability \u0026amp; reduce dry feel\u003c\/li\u003e\n\u003cli\u003emaintaining coat integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExample of breeds Pomeranian, Cocker Spaniel, Shih Tzu, and Maltese \u003c\/p\u003e\n\u003cp\u003eConcentrated 30:1 formula — this 500ml bottle makes 15 litres. Pairs perfectly with our \u003ca href=\"\/products\/dog-shampoo-dilution-bottle\"\u003eDog Shampoo Dilution Bottle\u003c\/a\u003e. Also available in \u003ca href=\"\/products\/nourish-dog-shampoo-5-litre\"\u003e5 litres\u003c\/a\u003e.\u003c\/p\u003e","brand":"Martina Waterman","offers":[{"title":"Default Title","offer_id":53087074550103,"sku":"MW-NOU-500","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/8262\/4599\/files\/nourish-luxury-conditioning-dog-shampoo-500ml.png?v=1777457013"},{"product_id":"nourish-dog-shampoo-5-litre","title":"Nourish Dog Shampoo 5 Litre","description":"\u003cp\u003eThe salon-size Nourish is the professional groomer's choice for dogs with dry, sensitive, or compromised skin. The same expert formula trusted by groomers — now in a 5 litre concentrate built for high-volume use.\u003c\/p\u003e\n\u003cp\u003eThis shampoo is for \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003edry coats\u003c\/li\u003e\n\u003cli\u003emoisture support\u003c\/li\u003e\n\u003cli\u003ecoat softness\u003c\/li\u003e\n\u003cli\u003ecompromised texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFormulated to restore hydration and reinforce coat integrity across every wash, it removes build-up without stripping essential moisture. Pro-Vitamin B5 and conditioning agents deliver consistent results coat after coat, client after client.\u003c\/p\u003e\n\u003cp\u003eLightly fragranced for a clean, professional finish. Efficient, effective, and built for groomers who demand the best from every product in their salon.\u003c\/p\u003e\n\u003cp\u003eParticularly suited to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong flowing coats\u003c\/li\u003e\n\u003cli\u003eSilky coats\u003c\/li\u003e\n\u003cli\u003eFurnished coats\u003c\/li\u003e\n\u003cli\u003eFine - textured coats\u003c\/li\u003e\n\u003cli\u003eDry or fragile coats\u003c\/li\u003e\n\u003cli\u003eDrop Coats\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCoat Goals\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003esoftness\u003c\/li\u003e\n\u003cli\u003ehydration support\u003c\/li\u003e\n\u003cli\u003emanageability \u0026amp; reduce dry feel\u003c\/li\u003e\n\u003cli\u003emaintaining coat integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExample of breeds Pomeranian, Cocker Spaniel, Shih Tzu, and Maltese \u003c\/p\u003e\n\u003cp\u003eConcentrated 30:1 formula — this 5 litre bottle makes 150 litres. Pairs perfectly with our \u003ca href=\"\/products\/5-litre-non-drip-dispensing-pump\"\u003enon-drip 5 Litre Dispensing Pump\u003c\/a\u003e and \u003ca href=\"\/products\/dog-shampoo-dilution-bottle\"\u003eDog Shampoo Dilution Bottle\u003c\/a\u003e. Also available in \u003ca href=\"\/products\/nourish-dog-shampoo-500ml\"\u003e500ml\u003c\/a\u003e.\u003c\/p\u003e","brand":"Martina Waterman","offers":[{"title":"Default Title","offer_id":53411195388247,"sku":"MW-NOU-5L","price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/8262\/4599\/files\/nourish-luxury-conditioning-dog-shampoo-5l-angled.png?v=1777456984"},{"product_id":"refine-dog-shampoo-5-litre","title":"Refine Dog Shampoo 5 Litre","description":"\u003cp\u003eThe salon-size Refine is the go-to deep-cleansing and conditioning shampoo for professional groomers handling heavy coats, show dogs, or clients requiring a thorough reset between grooms.\u003c\/p\u003e\n\u003cp\u003eThis Shampoo is for \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003edeep cleansing\u003c\/li\u003e\n\u003cli\u003etexture clarity\u003c\/li\u003e\n\u003cli\u003ecleaner finish\u003c\/li\u003e\n\u003cli\u003eresidue removal\u003c\/li\u003e\n\u003cli\u003eoily buildup\u003c\/li\u003e\n\u003cli\u003evolume\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePowered by wheat protein and a controlled cleansing system, it lifts build-up, excess oils, and environmental residue while preserving the structural integrity of the coat. The result is exceptional coat clarity, light texture, and a finish that's ready for styling.\u003c\/p\u003e\n\u003cp\u003eSubtly fragranced with a sweet almond note. Consistent, professional results at volume.\u003c\/p\u003e\n\u003cp\u003eParticularly suited to \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDouble Coats\u003c\/li\u003e\n\u003cli\u003eDense Coats\u003c\/li\u003e\n\u003cli\u003eHarsh Coats\u003c\/li\u003e\n\u003cli\u003eWire Textures\u003c\/li\u003e\n\u003cli\u003eThick Undercoats\u003c\/li\u003e\n\u003cli\u003eOily Coats\u003c\/li\u003e\n\u003cli\u003eCoats Lacking lift or texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCoat Goals:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCrisp texture\u003c\/li\u003e\n\u003cli\u003ecoat lift\u003c\/li\u003e\n\u003cli\u003efullness\u003c\/li\u003e\n\u003cli\u003ecleaner finish\u003c\/li\u003e\n\u003cli\u003eresidue removal\u003c\/li\u003e\n\u003cli\u003ebetter scissor preparation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGreat on various breed, especially Poodle breeds, cockapoos etc.\u003c\/p\u003e\n\u003cp\u003eConcentrated 30:1 formula — this 5 litre bottle makes 150 litres. Pairs perfectly with our \u003ca href=\"\/products\/5-litre-non-drip-dispensing-pump\"\u003enon-drip 5 Litre Dispensing Pump\u003c\/a\u003e and \u003ca href=\"\/products\/dog-shampoo-dilution-bottle\"\u003eDog Shampoo Dilution Bottle\u003c\/a\u003e. Also available in \u003ca href=\"\/products\/refine-dog-shampoo-500ml\"\u003e500ml\u003c\/a\u003e.\u003c\/p\u003e","brand":"Martina Waterman","offers":[{"title":"Default Title","offer_id":53411198959959,"sku":"MW-REF-5L","price":49.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/8262\/4599\/files\/refine-wheat-protein-dog-shampoo-5l-side-view_b44023d3-c6de-4ba8-9d4d-69ad41b81cb6.png?v=1777456935"},{"product_id":"refine-dog-shampoo-500ml","title":"Refine Dog Shampoo 500ml","description":"\u003cp\u003eRefine is a deep-cleansing and conditioning shampoo designed to reset the coat. It is great for removing build-up, excess oils, and environmental residue to leave a truly clean, light, and responsive finish. Brilliant for washing your dog at home.\u003c\/p\u003e\n\u003cp\u003eThis Shampoo is for \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003edeep cleansing\u003c\/li\u003e\n\u003cli\u003etexture clarity\u003c\/li\u003e\n\u003cli\u003ecleaner finish\u003c\/li\u003e\n\u003cli\u003eoily buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFormulated with a controlled cleansing system and wheat protein, it purifies the coat while maintaining its structural integrity. Conditioning agents preserve strength and manageability, so the coat stays healthy with repeated use.\u003c\/p\u003e\n\u003cp\u003eSubtly fragranced with a sweet almond note for a refined finish that doesn't overwhelm. Ideal for dogs who need a thorough cleanse without compromising coat condition.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eParticularly suited to \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDouble Coats\u003c\/li\u003e\n\u003cli\u003eDense Coats\u003c\/li\u003e\n\u003cli\u003eHarsh Coats\u003c\/li\u003e\n\u003cli\u003eWire Textures\u003c\/li\u003e\n\u003cli\u003eThick Undercoats\u003c\/li\u003e\n\u003cli\u003eOily Coats\u003c\/li\u003e\n\u003cli\u003eCoats Lacking lift or texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCoat Goals:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCrisp texture\u003c\/li\u003e\n\u003cli\u003ecoat lift\u003c\/li\u003e\n\u003cli\u003efullness\u003c\/li\u003e\n\u003cli\u003ecleaner finish\u003c\/li\u003e\n\u003cli\u003eresidue removal\u003c\/li\u003e\n\u003cli\u003ebetter scissor preparation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGreat on various breed, especially Poodle breeds, cockapoos etc.\u003c\/p\u003e\n\u003cp\u003eConcentrated 30:1 formula — this 500ml bottle makes 15 litres. Pairs perfectly with our \u003ca href=\"\/products\/dog-shampoo-dilution-bottle\"\u003eDog Shampoo Dilution Bottle\u003c\/a\u003e. Also available in \u003ca href=\"\/products\/refine-dog-shampoo-5-litre\"\u003e5 litres\u003c\/a\u003e.\u003c\/p\u003e","brand":"Martina Waterman","offers":[{"title":"Default Title","offer_id":53411621241175,"sku":"MW-REF-500","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/8262\/4599\/files\/refine-wheat-protein-dog-shampoo-500ml.png?v=1777456845"},{"product_id":"dog-shampoo-dilution-bottle","title":"Dog Shampoo Dilution Bottle","description":"\u003cp\u003eThe Martina Waterman Dog Shampoo Dilution Bottle is designed to make professional-grade shampoo application easy, consistent, and mess-free — whether you're in the salon or at home.\u003c\/p\u003e\n\u003cp\u003eFeaturing clearly marked fill lines, this 1 litre mixing bottle takes the guesswork out of diluting your shampoo. Simply add your water to the indicated line then add your chosen Martina Waterman shampoo to the fill line, and you're ready to go — no measuring jugs, no waste.\u003c\/p\u003e\n\u003cp\u003eThe Push-Pull dispenser gives you precise control over how much product you use, helping your shampoo go further and making each wash more efficient.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 litre capacity with clearly marked dilution lines\u003c\/li\u003e\n\u003cli\u003ePush-Pull dispenser for mess-free application\u003c\/li\u003e\n\u003cli\u003eCompatible with all Martina Waterman shampoos\u003c\/li\u003e\n\u003cli\u003eReusable and easy to clean\u003c\/li\u003e\n\u003cli\u003eIdeal for professional groomers and home use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for use with Nourish or Refine — simply mix, shake and groom.\u003c\/p\u003e","brand":"Martina Waterman","offers":[{"title":"Default Title","offer_id":53593371836759,"sku":"MW-DIL-BTL","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/8262\/4599\/files\/martina-waterman-dog-shampoo-dilution-bottle-front.png?v=1779130038"},{"product_id":"smooth-dog-conditioner-500ml","title":"Smooth Conditioner 500ml","description":"\u003cp\u003eGive your dog's coat the professional treatment it deserves. \u003cstrong\u003eSmooth\u003c\/strong\u003e is a salon-grade dog conditioner formulated to deliver ultimate softness, shine, and manageability — every single wash.\u003c\/p\u003e\n\u003cp\u003eDeveloped with advanced conditioning agents and a delicate selection of oils, Smooth penetrates deeply into the coat to detangle, soften, and restore a silky, radiant finish without weighing the coat down.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-Grade Formula\u003c\/strong\u003e — Exceptional slip for effortless detangling and brushing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltimate Softness \u0026amp; Shine\u003c\/strong\u003e — Leaves coats silky-smooth with a healthy, glossy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight\u003c\/strong\u003e — Refines coat texture without heaviness or residue\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll Coat Types\u003c\/strong\u003e — Ideal for all breeds, especially Drop Coat breeds (like shih tzu, maltese, lhasa apso, and also those prone to tangling, dryness, or matting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandmade in the UK\u003c\/strong\u003e — Crafted with care in the United Kingdom\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e100% vegan\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eConcentrated 10:1 formula — this 500ml bottle makes 5 litres. Pairs perfectly with our \u003c\/span\u003e\u003ca href=\"https:\/\/martinawaterman.co.uk\/products\/dog-shampoo-dilution-bottle\"\u003eDog Shampoo Dilution Bottle\u003c\/a\u003e\u003cspan\u003e. Also available in \u003c\/span\u003e\u003ca href=\"https:\/\/martinawaterman.co.uk\/products\/smooth-dog-conditioner-5-litre\"\u003e5 litres\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Martina Waterman","offers":[{"title":"Default Title","offer_id":53613572161879,"sku":"MW-SMOOTH-500","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/8262\/4599\/files\/martina-waterman-smooth-dog-conditioner-500ml-front-white-background_6e92398d-c22f-4a15-a6d2-92cd0a6c4cdd.webp?v=1782911945"},{"product_id":"smooth-dog-conditioner-5-litre","title":"Smooth Conditioner 5 Litre","description":"\u003cp\u003eProfessional-grade conditioning in a salon-sized 5L format. \u003cstrong\u003eSmooth\u003c\/strong\u003e is Martina Waterman's professional dog conditioner, designed for groomers and multi-dog households who need high-performance conditioning at volume — without compromising on quality.\u003c\/p\u003e\n\u003cp\u003eDeveloped with advanced conditioning agents and a selective sleeking complex, Smooth delivers exceptional slip for effortless detangling while restoring manageability, softness, and shine. The lightweight formula refines the coat without weighing it down, leaving a silky-smooth finish.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-Grade Professional Formula\u003c\/strong\u003e — Exceptional slip for effortless detangling and brushing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltimate Softness \u0026amp; Shine\u003c\/strong\u003e — Leaves coats silky-smooth with a healthy, glossy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight\u003c\/strong\u003e — Refines coat texture without heaviness or residue\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoat Types\u003c\/strong\u003e — Ideal for drop coats and any breed prone to tangling, dryness, or matting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExcellent Dilution Ratio\u003c\/strong\u003e — Dilutes up to 1:10 for outstanding value per wash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandmade in the UK\u003c\/strong\u003e — Crafted with care in the United Kingdom\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e100% vegan\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eConcentrated 10:1 formula — this 5 litre bottle makes 50 litres. Pairs perfectly with our \u003c\/span\u003e\u003ca href=\"https:\/\/martinawaterman.co.uk\/products\/5-litre-non-drip-dispensing-pump\"\u003enon-drip 5 Litre Dispensing Pump\u003c\/a\u003e\u003cspan\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/martinawaterman.co.uk\/products\/dog-shampoo-dilution-bottle\"\u003eDog Shampoo Dilution Bottle\u003c\/a\u003e\u003cspan\u003e. Also available in \u003c\/span\u003e\u003ca href=\"https:\/\/martinawaterman.co.uk\/products\/smooth-dog-conditioner-500ml\"\u003e500ml\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Martina Waterman","offers":[{"title":"Default Title","offer_id":53613573603671,"sku":"MW-SMOOTH-5L","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/8262\/4599\/files\/martina-waterman-smooth-dog-conditioner-5l-front-white-background.jpg?v=1779377535"}],"url":"https:\/\/martinawaterman.co.uk\/collections\/dog-shampoos-conditioners.oembed","provider":"Martina Waterman","version":"1.0","type":"link"}